Produced by Jeanette (reel HERE)

Why I wrote this book...
"No, I didn't wake up one day and decide - enough with producing, let's write a book. My students at UCLA inspired me to do this. They wanted a step-by-step guide from the creation of an idea to the delivery of profits. This is that book.”
How it started...
"After working in the entertainment business for over 20 years, I can say that the most important lessons I learned were the ones that hit me when I jumped in headfirst. I made lots of mistakes but also had successes. I share them openly in my seminars and workshops with my UCLAx students -- and now also in my book -- so others don't have to stumble into the same traps."